"What gets measured gets managed."

Everyone knows this.

But here's the question most leaders never ask:

Are you measuring what actually matters?

I see this all the time: Leaders drowning in data. Dashboards full of metrics. Weekly reports. KPIs tracked religiously.

But when I ask them, "What are you actually measuring? And why?" they can't answer clearly.

They're measuring everything. Which means they're measuring nothing that matters.

Here's the problem: Most leaders measure lag indicators—outcomes that already happened. Revenue. Profit. Customer churn. Employee turnover.

These tell you what happened. But they don't tell you what's going to happen. Or what you can actually control.

Lead indicators predict the future. They're the activities and behaviors that drive outcomes. But most leaders don't track them.

In this week's newsletter (LinkedIn) and podcast, I'm diving into:

• Why most performance metrics are useless (lag indicators only)
• The difference between lead and lag indicators (and why you need both)
• How to measure what actually matters (based on your Mission)
• Why Performance is a core element of your Leader's Dashboard

Because if you're measuring the wrong things, you're managing the wrong things.

And that's costing you.