We have people who come to our Insurance office for the first time filled with dread. Grey-skinned, grim looks focused on the task of diving into insurance through their beliefs. (Seriously, we are going to do an insurance myth episode because someone is telling fibs).

When they leave are radiant, expressive and confident. Smiles are something that you cannot measure but you can see the results. This week's Suzilla is about building smiles with your business.