Stop the 'Ship and Pray' fallacy. Learn how to identify foothold customers, move from affirmation to validation, and build products people actually use.

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Product managers often fall into the "Ship and Pray" trap, building features that fail to gain adoption. Success requires identifying a "foothold customer"—real people facing acute pain willing to provide time, data, or access for an unpolished solution. Avoid false "affirmation" from buyers; instead, seek "validation" from end-users to ensure your product solves actual human problems.