In this episode we interview Knyckolas Sutherland, a B2B content strategist and creative marketer who blends behavioral economics with storytelling to make even the most technical topics human.

What you'll learn in this episode:

• How timing transforms impact: why 10 minutes can matter more than a week.
• The art of “terminally online” — staying current without burning out.
• How to define creative boundaries so you can move fast without breaking trust.
• A 50/50 strategy for balancing format innovation and industry news.
• How survey data can fuel a full content ecosystem — from reports to infographics to social posts.
• Why creativity thrives within boxes, and how constraints can sharpen your best ideas.
• Lessons from a viral moment: what 1M views taught Knyckolas about algorithms, audience, and authenticity.

Text us what you think about this episode!