Full-Spectrum Branding

Are You On Brand?


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Today, we’re diving into a crucial gut check for your business: are you truly on brand? We'll explore the core elements of brand unity – identity, communication, and perception – and why they matter. Using real-world examples from brands like Apple, Nike, and Patagonia, I’ll guide you through a self-assessment to help you identify where your brand stands strong and where it needs a tune-up. Ready to uncover the truth about your brand's alignment? Stick around and let's get into it. 

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Full-Spectrum BrandingBy Brandthropologist Dan Lee