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đAre You Overpaying Your Ad Network by 30-40%? Decoding SKAN vs. probabilistic billingđ§
In this episode, we dive into a common pitfall weâve seen many developers fall into lately. While many ad networks use probabilistic models for optimization, they turn to SKAN data when it comes to billing. This discrepancy might mean youâre paying 30-40% more than anticipated or that your campaignâs performance isnât as stellar as you believed. In this episode, I unpack the underlying mechanics of what is happening â and what we recommend doing instead.
**
Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/ad-network-skan-billing/
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
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By Shamanth Rao
5
3838 ratings
In this episode, we dive into a common pitfall weâve seen many developers fall into lately. While many ad networks use probabilistic models for optimization, they turn to SKAN data when it comes to billing. This discrepancy might mean youâre paying 30-40% more than anticipated or that your campaignâs performance isnât as stellar as you believed. In this episode, I unpack the underlying mechanics of what is happening â and what we recommend doing instead.
**
Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/ad-network-skan-billing/
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog