Is your organization ready for a PR crisis? If not, then a new book may be just what you need to help you create a crisis plan before you need one. This week, Robert invites crisis expert Ed Segal to discuss the worst part of public relations, managing a crisis, and his soon-to-be-released volume, Crisis Ready: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies.

Also, the gang worries about coronavirus and cherry blossoms, while John O’Dwyer thaws out just in time to give us the latest PR news headlines.

Links:

Communicating a Public Health Outbreak

Guest: Ed Segal

Amazon: Crisis Ready: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies

Website: Get Crisis Ready