#102: Are You Really A Professional Online Marketer?

How To Install Google Analytics Step-by-Step I can hear a few of you freaking out going; this is looking complicated already, though it needs to be done.   It's not complicated. I am going to walk you through it, and it is essential. It is known as Google Analytics tracking and you simply must install it into your web site.   It's a little piece of code; your web developer, your web guru, or your I.T. guy will know exactly what to do. Get your web designer to install tracking on your site, just a must-do, no questions asked.   Once Google Analytics tracking is installed, it will tell you everything you need to know about your site's effectiveness, and without this knowledge, you're simply on the road to nowhere.   Among other things it’s going to tell you who your visitors are, where they arrived from, what pages are being visited the most frequently, the length of time visitors stay on each page, and how quickly they leave your page.   How can you measure a website success without knowing the behaviour of your visitors?   Resources mentioned in this episode:   Can't Hurt Me: Master Your Mind and Defy the Odds   David Goggins   For David Goggins, childhood was a nightmare - poverty, prejudice, and physical abuse colored his days and haunted his nights.   But through self-discipline, mental toughness, and hard work, Goggins transformed himself from a depressed, overweight young man with no future into a US Armed Forces icon and one of the world's top endurance athletes.   The only man in history to complete elite training as a Navy SEAL, Army Ranger, and Air Force Tactical Air Controller, he went on to set records in numerous endurance events, inspiring Outside magazine to name him The Fittest (Real) Man in America.   In Can't Hurt Me, he shares his astonishing life story and reveals that most of us tap into only 40% of our capabilities. Goggins calls this The 40% Rule, and his story illuminates a path that anyone can follow to push past pain, demolish fear, and reach their full potential.    REVIEW:   This book is different than the generic self help books that we have all read. David didn't just regurgitate what everyone else said about self improvement.   He invented his own methods through trial and error. He is also not afraid to tap into something that our society has just about eliminated, negative reinforcement.   My self-improvement journey was always hindered by too much positive reinforcement throughout my life.   There is a place for this, but sometimes you just have to look in the mirror and call yourself out with brutal honesty, David literally does this daily.    How To Install Google Analytics (Step by Step)  Listen to the full episode now: