From the words on your sales page to the words on your social media profile, people are paying attention. But, what kind of attention are you getting? And what does that attention translate into in the long run?   Is the message you're sending out consistent across all your platforms? Does that matter? And are your words driving longtime customers away?   How important are the words you're using? Are there any subtle communication landmines you're not even aware you've planted? Find out in this week's episode of Super Fans.