In this episode we interview Vikram Maram, who leads product and growth at SMARTe, a sales intelligence platform. 

What you'll learn in this episode:

• How to turn feature lists into outcome statements customers remember.
• A simple rule to eliminate fluffy copy your competitors could reuse.
• Ways to cut website word count while sharpening your message.
• How to mine Slack communities for real buyer questions at scale.
• Questions that reveal evaluation criteria buyers actually use.
• A practical path to align teams around one clear narrative.
• How to build a multi-step AI content workflow with n8n, Zapier, or Make.
• Why long guardrail prompts beat one-shot prompting for consistency.
• A drafting loop that posts straight to Webflow for faster publishing.

Text us what you think about this episode!