Lisa's chat with her brother inspires her to create this incredibly helpful ep on a marketing must-know. Are you holding yourself back or confusing your customers with your 'bigger than Ben Hur' offer? This episode will help.

Show Notes:

0:31 Lisa shares a convo she had with her brother that highlighted a 'pickle' so many entrepreneurs find themselves in.

1:30 The problem with aiming for elephant-sized transformations for your clients.

2:23 Do your clients know they have the problem you're trying to solve for them?

4:49 What the best online courses and memberships have in common.

5:58 When Lisa learnt the number one reason people leave memberships.

6:45 How providing an all-in-one solution will hold back your business growth.

7:31 Creating an ascension model in your business.

Links:
Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

Are You Selling Them What They Want?

When Lisa Corduff launched her first online program teaching women how to eat more wholefoods taking small steps, back in 2014 she had no idea the rollercoaster she'd just jumped on!

With no experience in business (and three children under four at her feet!) over the years she has learnt the magic art of taking 'imperfect action' to grow a business with purpose and authenticity. 

The Keeping Business Real podcast will bring you rock solid strategies for online business growth, insights into what's working inside Lisa's business, inspiration for those moments when you want to burn it all down (if you haven't had that yet - you will!) and interviews with experts on topics designed to move you from where you are now to where you want to be.

All this delivered in Lisa's no BS, honest signature style.

Bringing a breath of fresh air to online business podcasts - Lisa promises to keep it real .... to help you grow.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Marketing

This podcast has been one of Lisa's favourite creative outlets. As a multi-passionate entrepreneur who could talk for hours on end about online business and marketing, it's been bliss to create.

With that said, it's time to press the pause button. In this episode Lisa shares why she is pressing pause on recording new episodes. Intentionality, direction and purpose are all coming into play. Tune in to hear what's happening behind the scenes, what Lisa and the team are bringing you next and what the future may hold for this podcast.

In this episode, you will hear Lisa mention her Breakthrough Mastermind. This is a 12 month, high-level mastermind experience for female entrepreneurs. The 2019 participants have experienced tremendous growth and success and applications will open for 2020 soon. Join the waitlist to be notified of how and when to apply. Places are limited and those on the waitlist will have the best chance of securing a spot.

Links:
Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

Hitting Pause

Lisa is coming at you from her hotel bed in Dallas, Texas. She's joined by her exceptional friend, coach and best-selling author Lisa Carpenter. If you've listened to the podcast for a while, you might remember Lisa's guest spot in November last year on navigating your transformation. If you missed that one, we highly recommend checking it out. The woman is exceptional!

Today's episode is a real and raw look at the struggles and wins of online business and what arriving at a breakthrough month really requires. Lisa Carpenter has just experienced one of her best months in business and this is an insightful look at the what, how and why of arriving at that point. Enjoy x

Show Notes:

0:45 Lisa introduces her friend Lisa Carpenter, best selling author and executive coach.

2:45 The impact of tying your success to your bank account.

6:52 Burning it all down and moving out of the 'trying so hard' space (when you're in every program and in alllll the FB groups).

12:30 The flow and letting go that lead to Lisa's most successful month in business yet.

17:20 The way around 'can I do it again' fear and disbelief in your ability to replicate success.

20:25 You can't shortcut business success. It will take time and tenacity.

22:20 Podcast power!! Lisa Carpenter's experience with her Full Frontal Living podcast.

26:30 The Lisa's reflect on the big lessons and what it means to truly turn inward and follow your own path.

Links:
Connect with Lisa Carpenter on Instagram and her website.
Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

Creating a Breakthrough Month in Business

Lisa invites one of her coaching students and entrepreneurial success stories, Caroline Partridge, onto the show. Today's chat is an in-depth look at how Caroline has created and grown her online business, and why she is now pivoting and growing into an entirely new area.

Hear from someone who's done it, what mindset was needed, what time it took, what courses she's relied on, and what has been key to her success.

Lisa and Caroline chat about a brilliant foundational course for online business owners: James Wedmore's Business By Design. The course is now open for enrolment and Lisa offers some huge bonuses to her listeners, including 3 x live group coaching sessions. Check out what is on offer and learn more about the course here.

Show Notes:

1:05 Introducing Caroline Partridge: a successful online business owner in the throws of pivoting her business.

5:55 How Caroline transitioned from blog hobbyist to business owner - the random trial and error, the mindset shift and James Wedmore's Business By Design course.

11:30 Caroline's membership journey - why it worked and why she is letting it go.

13:45 Caroline shares how she has arrived at being ready to evolve her business and how important it is to have done the work and laid the foundations.

20:10 Lisa and Caroline jam on social media strategy - what to hold on to, and what and when to let go.

28:30 Why you need to find the people who get what you're doing. Lisa put's it out there - online business is still fringe!

33:20 How Caroline leans into the Business By Design course content over and over again.

Links:
Find Caroline Partridge at Aussie Allergy Mum here and Social Strategy Mum here.

Interested in BBD? Join Lisa for a Q & A session this week on Weds here.

Case Study: Creating, Growing and Pivoting a Successful Online Business

Lisa is soon to be hitting the streets of Dallas to connect with her Mastermind and stretch those wings a little further. While she's thinking about her US friends and mentors, she reflects on the differences between US and Aussie culture and what that means for the savvy entrepreneur. If you're looking to learn from the best and then implement in the context of your audience, this episode is for you.

In this episode you'll hear mention of James Wedmore's course Business By Design. Lisa has personally taken James' course and 100% believes there is no better foundational course for online business. She is thrilled to affiliate for the upcoming round and will be offering you some value-packed bonuses if you're keen. Use this link to check out James' free video series The Rise of the Digital CEO and see the incredible value James brings to everything he does.

Lisa also invites you to get on the waitlist for her Breakthrough Mastermind - the only mastermind of its kind in Australia. If you'd like to hear when applications open for 2020, head over here and let us know.

Show Notes:

3:00 The knowledge and energy that can be found in learning from the big names in the US is magic.

7:00 The Aussie approach that keeps Aussie's small.

8:05 Why you need an "Australianisation" of big ticket programs like Business By Design by James Wedmore.

12:15 How recharging you will grow your business.

14:45 Why Lisa stopped marketing Keeping Video Real to the US market.

16:20 The extra support Lisa can offer you if you're considering James Wedmore's upcoming round of Business By Design.

Links:
The Rise of the Digital CEO: Free video series by James Wedmore
Waitlist for the 2020 Breakthrough Mastermind: Lisa Corduff's signature Australian Mastermind

Connect with Lisa Corduff on Facebook and Instagram (@kbr_with_lisa)

The US - Aussie Divide

Lisa nails down her Laguna Beach-based mentor, James Wedmore, for another chat, and this one can only be described as a doozie for all online business owners. Top up your teapots or lace up your runners and hit play. Lisa and James cover what market saturation means (or more to the point, doesn't mean) for you, the questions you must be asking yourself to grow your audience, and so much more.

We know you either do already or will soon love everything James Wedmore, so here's a treat! James is running a free video training called the "The Rise of the Digital CEO". Yes, that is the link. Yes, it's FREE. Yes, the man is a genius. What are you waiting for?!

In case you're wondering who exactly this Mr Wedmore is, James (in a very tiny nutshell, as he is so much more) is the creator of a seven-figure business which he uses to help entrepreneurs develop the mindset needed for entrepreneurship. He is also the creator and host of the absolutely unmissable podcast, Mind Your Business.

Conversation Highlights and Takeaways

Takeaway: 
Market saturation is an unprovable opinion. Market sophistication, on the other hand, is a thing and it's here. James dives right into slamming the 'the market is saturated' argument and shares exactly why it's just another excuse to stay comfortable.

Highlight:
James' pep talk on entrepreneurs, problem solving and forward thinking - plus, get the lowdown on what your ideal customer is not laying in bed at night wishing for.

Takeaway:
Stop asking: how do I grow my following?
Start asking: how do I lead? How do I disrupt the marketplace? Am creating content worth following?

Highlight:
James provides this ripper explanation of confidence when discussing visibility blocks: confidence is a present personal state that is primarily based on our expectations about the future. If you stress about how your posts or content might be received, check this out.

Links:
Register for James' free video training series: The Rise of the Digital CEO

Are You Selling Them What They Want?

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