We've all been triggered by a piece of content before, it called us out, made us feel like 💩 and we found ourselves spiralling or questioning our existence. But who's responsibility is this to fix, ours or the content creators? Is it possible to activate our audience without shaming them? Or is shame not as bad as it's been made out to be? In this episode we explore shame as a key to growth, content that actually moves people and everything you have to hold to be an activating leader.