In this episode of The Sports Engineering Podcast, we’re joined by Ben and Marta, co-founders of NUINO, to explore sustainability in sports footwear and why the industry’s focus on end-of-life solutions may be missing a crucial step. Drawing on their experience in elite footwear development,manufacturing, and repair, they unpack how modern shoes are built, why they fail, and what happens when recycling becomes the default answer. The conversation challenges hype culture offering a different perspective rooted indurability, repairability, and extending product life. From design decisions to consumer behaviour, this episode asks a simple but often overlooked question: have you ever considered repair?