Dj Mo Beatz sat down with Rick Williams (owner of Distinct Life) for an episode of Scratchin' The Surface podcast. Rick spoke about the process behind coming up with new designs when doing collab projects for different brands such as Nike, Puma etc. .

Are you telling a story with your branding? | Rick Williams (Distinct Life)

Dj Mo Beatz will be talking to guests that are entrepreneurs, dj's, producers, musicians and fitness experts about their journey and how they made it to where they are now.

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Are you telling a story with your branding? | Rick Williams (Distinct Life)

Are you telling a story with your branding? | Rick Williams (Distinct Life)