So I found this article from fox business, it has ranked up a massive 1.2 million interactions on facebook! Which is crazy!

This is an prime example of a company providing so much value to its customers that word spreads on its on… how

amazing would it be for your electrical business to be seen by over 1 million people!!

https://www.foxbusiness.com/economy/electrician-shortage-six-figure-salary-job

Let’s break it down and have a review at what this company did… how I think it went

First they are an American based company that provides tools and equipment for electricians…

Who do you think the ideal industry's ideal customer is…. You may have guessed it...anyone in the electrical trade really... electricians and their apprentices…

From there they,

Found an issue in the electrical industry, which is a skill shortage of electricians

They then came up with their own solution… a competition to help raise awareness and get more people to see being an Electrician as a good career choice.

For the 1st year which was in 2016 they had about 25,000 people join in this new electrician competition. It was such a success that it has now grown to 100,000 plus competitors.

Check out the Electrical Competition here:

https://www.idealindustries.com

The best part for Ideal Industries is that they are getting their product right in front of their idea customers!

Before I continue I want to review Ideal Industries process so that it might help inspire you to come up with something for your electrical business…

I’ve broken it down into 3 easy steps and I’m not saying this is what they did but this is the process I see as an outsider looking in.

Step 1

Who is your ideal customer?

Step 2

What is a problem that they or the industry are having?

Step 3

What solution can you provide for them?

Lets, run through an example….

Step 1, Who is your ideal customer?

Now this can be anyone and really needs to be your unique niche for your own business, for this example let's say that our ideal customer is a stay at home mum who has a 1 or 2 year old.

Step 2 What problem are they having?

This might take some research from your end to identify what they are actually worried about.

For me I’m going to say the problem is something along the lines of,

I don’t understand electricity, or even if my home is safe for my baby, how do I protect my baby from getting an electric shock….

Step 3, What is your solution? How can you help them….

Maybe you have a wife at home with a baby or a friend or even a previous customer that you could talk to about this issue.

From that conversation, you can then figure out what you would do to make or check that the home is baby safe.