My brand promise in this newsletter is to provide shortcuts to success. And today, I’m sharing a juicy one that I’ve learned across thirty years of buying and selling professional services:

Make sure your business is important to the service provider you hire. And almost always, the size of the check you write—compared to other clients—is the measure of importance.

Over on Substack, I tell the story of how I learned this the hard way—repeatedly—at my agency and share some tips for service business clients and providers.

Instead of pitching my own businesses, in this episode, I’m highlighting some of my favorite up-and-coming professional service providers. I’ve been lucky to meet and work with so many folks who I’m confident will deliver for you.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit behearty.substack.com/subscribe