Alex Charfen Tips
Discover if you are the entrepreneur personality type or the EPT
In order to start a company and grow a business, behavioral change is absolute
Entrepreneurs: don't buy anything. Stop buying stuff.
Entrepreneurs are the hunters in our trib
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
SHARE THIS EPISODE: – ARE YOU THE ENTREPRENEUR PERSONALITY TYPE? [just click to tweet]
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Doug: Well welcome back listeners. Welcome to another episode of Real Marketing, Real Fast. Today I've got a guest with me who I think you're really going to enjoy. He's got a totally different approach and a take on marketing. I'd like to introduce Alex Charfen. He is the co-founder and CEO of CHARFEN. He is a trainer and educator, and he runs membership organizations for entrepreneurs in small businesses. Alex has dedicated his life to answering the question, "How do we make our business grow?" Which evolved into a larger calling to understanding how do you help people grow? This transition led him to uncover previously mislabeled and misunderstood population among us, called the entrepreneur personality type, or the EPT.
The past two decades Alex has created and curated proven business philosophies, models and strategies geared toward and specifically for entrepreneurs. As an expert in business growth having personally consulted for billionaires, Fortune 500 and Global 100 companies, Alex is invited to share his strategies with business owners around the world. He is regularly called up on by major media outlets including MSNBC, CNBC, Fox News, the Wall Street Journal, USA Today, The Huffington Post, to provide his unique views and insights. Alex and his family live in Austin, Texas. I'd like to welcome Alex to the show.
Alex Charfen: Thanks for having me man, I'm really excited to be here Doug.
Doug: Yeah, I really got excited when I started looking at a little bit more of your background, and we had a little discussion offline. So why don't we start with my nagging question after reading your bio and background, and what is EPT.
Alex Charfen: It's the entrepreneurial personality type. It's my research, Doug. You know, I guess the easiest way to explain it is to explain a little bit about myself, is that okay?
Doug: Yeah sure, feel free.
Alex Charfen: So Doug, I was always a fundamentally different kid. I'm 45 years old, but I remember my childhood really well. And I was one of those kids who, like it wasn't so much that I didn't fit in, it was that I didn't even belong in the system. I was so separated from everyone else that I used to feel like I was like some alien, or like I was put here accidentally. And I struggled like crazy. I had a hard time in school. I went from remedial education, where you get extra help, to gifted and talented, back to normal classes, back to gifted and talented, and then I finished in normal classes. Which just leaves you confused. When I was in second grade I heard teachers say I was functionally retarded, and when I was in third grade I heard like genius level IQ.
So I just stopped listening. And yeah, it was brutal. And you know I'm dyslexic, dysmorphic, dysgraphic, I have a hard time with calendars and with a lot of systems. And so I was always like struggling as a kid. And so when I was younger I didn't know where to access success. So I started reading self-help books when I was about eight or nine years old. And I know that's super young. So I mean I started out awkward, then you go read like Wayne Dyer and [inaudible 00:03:07] and Tony Robbins-like then you're crazy awkward. My teachers are telling me about math and I'm trying to talk to them about the power of intention and where I think the goals are. Didn't work out very well.