The Digital Disruption Podcast

Are You Throwing Away Money on Paid Media? Here's How to Stop

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In this episode, we discuss the hidden pitfalls of paid media and how companies can protect themselves from wasting money.


Topics covered:

  • Assigning unqualified people to manage campaigns
    • The dangers of ad fraud and programmatic waste
      • Why transparency is key when working with agencies
        • The importance of measurement and verification
          • Having internal oversight to ensure campaign effectiveness
            • Listen to learn how to get the most out of your paid media budget and avoid getting scammed.


              • Timestamps:

              00:00 Introduction

              01:20 Assigning unqualified people to manage campaigns

              05:10 The dangers of ad fraud and programmatic waste

              12:20 Transparency is key when working with agencies

              18:30 Measurement and verification are crucial

              23:20 Internal oversight for campaign effectiveness

              28:00 Conclusion


              Key Takeaways:

              • Don't assign paid media tasks to people who lack the skills and experience.
                • Be aware of ad fraud and programmatic waste, and take steps to mitigate them.
                  • When working with agencies, insist on transparency in reporting and contracts.
                    • Effective measurement and verification are essential for optimizing campaigns.
                      • Have an internal team to oversee campaigns and ensure they meet your goals.


                        • Follow us:
                        e-CENS: https://e-cens.com/ - https://www.linkedin.com/company/e-cens-inc

                        Patrick: https://www.linkedin.com/in/psoch/


                        Mostafa: https://www.linkedin.com/in/mostafa-daoud/


                        And if you need help figuring out how to protect yourself from upcoming changes that could slow your growth, book a meeting with us and Patrick from here

                        https://e-cens.com/contact-us/





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                        The Digital Disruption PodcastBy Patrick Soch and Mostafa Daoud