The Counter Offer

Are You Under Target?

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Do you feel under target? It’s a frustrating place to be, and it’s easy to let the pressure overwhelm you. 

But what if being under target isn’t the failure you think it is? What if it’s actually an opportunity to reassess, refocus, and elevate your recruitment game?

In this episode, I open up about my own experiences with missing targets, something every recruiter faces sooner or later. Instead of letting it define you, this is the perfect time to evaluate where you can improve and implement new strategies. 

I’ll share actionable tips like breaking down big goals into manageable steps, refining your follow-up process, and shifting your mindset to see challenges as stepping stones to success.

It's about taking control of what you can and using resilience to turn setbacks into opportunities.

If you’re feeling the weight of being under target, this episode will give you the tools and strategies to push through and get back on track.


Must-Hear Insights and Key Moments

  • Turn Being Under Target Into An Opportunity: Missing targets doesn’t have to feel like a failure. Instead, see it as a moment to reassess, discover new strategies, and elevate your recruitment performance.
  • Control Your Actions, Not Your Outcomes: You can’t always control how clients or candidates will react, but you can control your actions and mindset. Consistent, focused actions lead to success over time.
  • Use Time-Blocking For Focused Productivity: Break your day into 15-20 minute blocks of focused time to avoid burnout and stay on track with important tasks that drive results.
  • Elevate Your Follow-Up Process: Going beyond just making calls—small personal touches like sending thank-you notes can make a big difference and help you stand out in your follow-up.
  • Resilience Means Learning From Setbacks: True resilience is using setbacks to propel yourself forward. Every challenge is an opportunity to grow and improve.
  • Prioritize Positive Affirmations And Self-Care: Keep your mindset in check with daily positive affirmations, and maintain balance through simple self-care practices like exercise and meditation to stay motivated.


    • Words of Wisdom: Standout Quotes from This Episode

    • “Find a way to enjoy the process.” — Susanna Gray-Jones

    • “See being under target, not as a threat to your job, not as a threat to your career and your life, but see it very much as an opportunity to push yourself and to discover new strategies.” — Susanna Gray-Jones

    • “Focus on what you can control.” — Susanna Gray-Jones

    • “We can't always control the reactions of others, but we can control our actions and our reactions to how they react to us.” — Susanna Gray-Jones

    • “Learn from others, seek advice from people who are doing well.” — Susanna Gray-Jones

    • “Feedback is a gift.” — Susanna Gray-Jones

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        The Counter OfferBy Susanna Gray-Jones