There are a number of things that could harm the success of a software company. One of the biggest things, however, is not focusing on the value of your product and how it serves your customers. 

In this episode of Executive Insider, I sit down with Professional Product Management Executive Dana Midby to discuss how software companies can secure their future success with a plan that creates and maintains focus on customer value and customer loyalty.

Read Dana's article here: https://www.workitdaily.com/how-to-succeed-software-industry 

Connect with Dana on LinkedIn: https://www.linkedin.com/in/danamidby/