In this episode, Kyle answers the question:

• Is the “audience targeting” feature of Google Ads beneficial?
• Is “audience targeting” more important than having the right keywords?
• What is “targeting audience”?
• What is an “observation audience”?
• What is an “affinity audience”?
• Is Google’s data perfect? Does its AI do a good job of determining the right audience?
• In Google Ads, when should you bid more aggressively?

Episode notes and transcript: https://googleadsstrategy.com/are-you-using-audience-targeting-in-your-google-search-campaigns/