Today’s episode started with a very ordinary, almost-ruined cake—and turned into one of the most important business lessons I’ve learned. This conversation is for the ambitious mom who’s doing the work but wondering why the results feel slower than expected.

In this episode…
We’re talking about patience—not passive waiting, but active obedience in the season you’re in. I’m sharing why impatience is often what’s costing us momentum, how rushing actually resets progress, and what it looks like to let your business fully form before you pull it out of the oven.

In this episode, we talk about:

• Why impatience often shows up as strategy hopping
• The danger of changing direction before something has time to mature
• How restarting too often creates burnout and self-doubt
• Redefining patience as discipline with restraint
• Committing to a “bake time” for your strategies and offers
• Separating effort metrics from outcome metrics
• Why comparing your middle to someone else’s ending steals perspective
• How to use slower seasons to strengthen systems and foundations
• Anchoring your identity in faithfulness instead of results
• Why waiting seasons are often preparation, not punishment

This episode is for you if…

• You feel tempted to pivot, quit, or restart before things fully work
• You’re doing the work but frustrated by slower-than-expected results
• You’re tired of burning out from starting over again and again
• You want sustainable growth, not quick wins that collapse
• You’re ready to trust the process and stay faithful to what you’ve started

Friend, you don’t need to rush what God is forming. Your business, your leadership, and your calling deserve the time it takes to fully bake.

Inside The Brand Lab, we help women grow their businesses with strategy and encouragement so they never feel alone in the process. It is more than marketing. It is a community for ambitious moms who want to build with confidence, clarity, and faith.

Learn more at: https://www.radiantsocialco.com/brand-lab

Or connect with me personally.

DM me the word "DIARYPOD" on Instagram at @justmegjones and I will chat with you personally and offer an exclusive discount for podcast listeners.

If this episode encouraged you, it would mean so much if you hit follow/subscribe, leave a quick review, or share it with another ambitious mom who’s building big things in the middle of real life. 💛