In this episode we interview Taylor Whetstone, a marketing operations leader at Augury. She shares a clear, operator’s view on building content that serves real people, not abstract segments.

What you'll learn in this episode:

• How to set goals that name the persona and shape the asset, the CTA, and the follow-up.
• Practical ways to segment by function and seniority so engineers and executives each get what they need.
• A simple framework to choose formats when sample sizes are small vs. broad.
• How marketing ops equips sales: enablement pages, sequences, and working sessions that create consistent outreach.
• A two-tier KPI model: meetings first, opportunities second—plus the ROI math behind channel activation.
• When to gate, when to leave open, and how to test instead of debate.
• How to capture content consumption in handoffs so reps see the journey, not just the form fill.

Text us what you think about this episode!