In this episode we interview Ricky Baizas, marketing leader, storyteller, and former actor turned creative strategist. He reveals how storytelling, discipline, and craft converge to create marketing that actually moves people.

What you'll learn in this episode:

• Why great storytellers start as super-consumers—reading, watching, and absorbing human patterns.
• How writing by hand on a 3×5 card can sharpen your storytelling instincts.
• The secret to brevity: economy of words as the key to emotional power.
• Why 90% of your creative time should go into finding the insight before producing anything.
• How to test story resonance with digital “velocity” and quick engagement metrics.
• Why resource constraints—time, budget, and platform—often spark the most creative stories.
• How daily writing builds your voice, rhythm, and clarity as a communicator.

Text us what you think about this episode!