Yes, that’s actually a question that Wattpad’s Chris Stefanyk gets from a lot of people when he reveals their core demo is 13-30 year-old females. Mindshare Canada’s Lachezar Arabadzhiev talks to Chris about how the storytelling platform is supporting writers and more, in this special SXSW interview.

Wattpad’s vision is to entertain and connect the world through stories. Using the power of community and technology, the global multi-platform entertainment company is unleashing the full potential of stories to the world, in any format.