In this week’s episode, Paul is joined by Miri Rodriguez, the author of award-winning book Brand Storytelling and Senior Storyteller at Microsoft. Miri discusses how storytelling can drive engagement for a brand and how brands can find the right balance between an authentic and aspirational story. She shares how technology should be a tool to help brands design the story, not just tell it or deliver it. Miri is an award-winning digital marketer and storyteller and has had work featured in Forbes, Business Insider, and Brand Strategy Insider. Follow Miri and Rocket Software on LinkedIn, and check out Miri’s latest book here.