If you ask a random person “what would make this product better?” most of them will tell you to make it cheaper.  Price is always the focus when the product or service isn’t differentiated in any other way. Do you let customers brow beat you into believing your service isn’t worth what you’re charging?  Do […]

10 – Are Your Customers Cheap?

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In this episode, my guest Michael Housh and I discuss his experience transitioning from a service technician to the owner of his own company. You can find Michael on Facebook or his business on the web at www.houshhomeenergy.com.  

19 – The Transition from Technician to Owner w/ Michael Housh

Today, I continue my discussion with Dr. Dan Elash, business mentor and strategic coach. Dr. Dan has a PhD in Clinical Psychology and decades of experience. If you’re already an owner or considering becoming an owner, you should absolutely listen to this episode and episode 17 – it’s packed full of great information you NEED […]

18 – Craftsmanship Plus Leadership – What it Takes to be an Owner Part 2

Today, I interview Dr. Dan Elash, business mentor and strategic coach. Dr. Dan has a PhD in Clinical Psychology and decades of experience. If you’re already an owner or considering becoming an owner, you should absolutely listen to this episode – it’s packed full of great information you NEED to know. You can find Dr. […]

17 – Craftsmanship Plus Leadership – What it Takes to be an Owner

Today, I finish the interview with Tersh Blisset, a small HVAC business owner in Savannah, Georgia about the fighting season in HVAC (the busy season). How do you deal with it and what strategies can be used to balance out the busy season with the off season? Icebound, his current business, is the third HVAC […]

16 – The Fighting Season w/ Tersh Blisset (Part 2)

Today, I talk with Tersh Blisset, a small HVAC business owner in Savannah, Georgia about the fighting season in HVAC (the busy season). How do you deal with it and what strategies can be used to balance out the busy season with the off season? Icebound, his current business, is the third HVAC business Tersh […]

10 – Are Your Customers Cheap?

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