Management Peter Drucker said "culture eats strategy for breakfast" and nowhere is this more true than in Sustainability. You can have the best strategy in the world, but if people aren't bought into Sustainability then nothing will change. Here I explain why so many people fail to engage with Sustainability and why standard engagement techniques often fail. I call my approach Green Jujitsu and I explain how the idea developed over many years of experience.

For more on Green Jujitsu, check out our on demand course on Udemy: Green Jujitsu: Smart Employee Engagement for Sustainability

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