In this episode we interview Amanda Lucidi.
She brings a journalist’s clarity to content systems that grow without burning teams out.

What you'll learn in this episode:

• How to anchor strategy to clear goals, not vibes.
• How to map approvals, owners, and handoffs so the work flows, not stalls.
• How to pick starting channels by audience reality, not wishful thinking.
• How to size the data you need before you scale output.
• How to translate analytics into creative briefs that makers actually use.
• When to keep it manual, when to add software, and why tools amplify a working process, not replace it.

Text us what you think about this episode!