In the early days of running your membership, you’ll find yourself preoccupied with the day to day, short-term stuff.  How many new members did we get this week?  Have we had any cancellations?  Do I have enough time to get this new piece of content out to members?  However once things have settled and stabilised then it’s time to think bigger in terms of how you’re going to scale and grow your membership over the long term.  When that time inevitably arrives, there are 6 key areas you’ll need to focus on. Listen to this episode of The Membership Guys Podcast to discover what they are...

6 Areas to Focus on When Scaling Your Membership Business

Join Mike Morrison - founder of the Membership Geeks - for advice, tips and insight on planning, running and growing a successful membership website plus interviews with existing membership owners and industry experts.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Marketing

Entrepreneurship

In this episode of the Membership Geeks Podcast, I discuss actionable strategies to help you get your membership up and running when things aren't going as planned.  Whether you’re experiencing low initial sign-ups or struggling to maintain momentum post-launch, I'll share four essential steps to diagnose and overcome these challenges.  In this episode:How can you effectively grow and engage your audience to boost membership numbers?What are some strategies to incentivize existing members to help promote your membership?How important is market research and validation in the early stages of developing a membership, and what steps might you have missed?Why and how should you remain open to pivoting your membership's strategy in response to feedback and initial results?


397 - What To Do If You’re Struggling to Get Your Membership Off The Ground

In this special episode of the Membership Geeks Podcast, I share a huge update on what's been happening within the company this year regarding Callie Willows - the co-founder of the business - having to make the decision to step away. Listen in for more on what this means, and for a farewell message to the community from Callie herself.

An Announcement...

In this episode of the Membership Geeks podcast, I discuss the dos and don'ts of launching a brand new membership website.  Join me as I share practical tips and advice to ensure that your membership launch is successful and sets the stage for long-term growth and engagement. In this episode: - How can I build anticipation for my membership website launch? - What are the key elements of clearly communicating the value of my membership? - Why is testing crucial for a successful membership website launch? - What are the common pitfalls to avoid when launching a membership webThank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast.  We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

396 - Dos and Don'ts of Launching a Membership Website

In today's episode of the Membership Geeks podcast, I delve into the topic of tailoring your membership experience to cater to multiple segments within the member base.  Join me for insights and strategies on identifying key segments and incorporating them into your content strategy, as well as ways of using new member questionnaires and leveraging tags to tailor member experiences. In this episode: - Why should your membership business cater to different segments within the member base? - What are the three approaches recommended for segmenting your members? - How should segments be incorporated into the content strategy for an online membership? - How can you leverage new member questionnaires and utilize tags to create tailored member experiences?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast.  We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

395 - Catering to Multiple Segments in your Membership

In this episode of the Membership Geeks Podcast, I delve into key strategies and techniques for attracting committed members to your membership site.  I discuss key challenges, the importance of member commitment, and share six practical techniques for fostering long-term, engaged membership.  Join me as we explore how to cultivate a thriving community of dedicated members for your membership site. In this episode: - How can I overcome the challenges of attracting committed members to my membership site? - What are the key reasons for wanting more committed members, and how can I address them? - What specific techniques can I implement to attract and retain committed members to my membership site? - How can content marketing and pre-filtering be used to ensure that potential new members are committed and aligned with the values of the membership business?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast.  We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally! Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

6 Areas to Focus on When Scaling Your Membership Business

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