Today, on the Unstoppable CEO Podcast, we have a dynamite interview for you. We’re going to talk about selling in the new world of sales where trust really is the name of the game.

We talk to Ari Galper, who is the World’s #1 Authority on Trust-Based Selling. He has been featured in CEO and Forbes. He has a unique approach to sales that I think will resonate.

We talk about:

• Myths in sales
• Why the beginning of the sales process is the most important part
• Using language and tone to diffuse pressure and trigger trust
• Breaking out of antiquated sales habits
• The One Call Sale® 
• And more