As business owners, it’s natural to feel like we must constantly work to build our brand actively. We get lost in the hustle and grind we think we need to keep at the forefront because we perceive it as the only way to expand. But how much of that is perfectionism disguised as motivation? Are we working smarter or harder when we’re in a rat-race mindset, assuming that the one who works the most wins? What’s the prize worth – if there’s a prize at all?

This week we meet Ari Kirk, owner of Visionari Media, whose transcending views on building a conscious-based business remind us just how important it is to slow down and reflect on what our true purpose is as entrepreneurs. We want to make money, but at what cost to our spirit? Business is personal, and host Tawney Allen and Ari engage in a deepened conversation about personal alignment as it reflects on how we show up in our professional work.

Sustainability in business requires regiment just as much as self-care does. If we prioritized ourselves the way we prioritized our work, we’d expand to greater heights. As Ari so insightfully adds to this week’s discussion, our clients and colleagues will feed off our emotional energy. If we allow ourselves to be the primary focus, we create abundance through the heightened creativity and positive attraction that self-care brings.

Connect with Ari Here

Connect with Tawney Here