Our guest is Ari Paparo. He is the CEO of a company called Marketecture Media, which is a network of podcasts, newsletters and events covering the digital media sector. He is a writer, a podcaster and an expert on all forms of advertising. He worked in the ad business for 20 years. This included time spent at DoubleClick and Google. He is also the author of a new book called, “Yield. How Google Bought, Built, and Bullied Its Way to Advertising Dominance.”

If you ever see an ad when you’re online, there’s a good chance one company – Google – is making some money off of that. And that doesn’t include the money they make from selling your data. That’s one thing we’re going to talk about today.

Links:

* Marketecture Media (website)

* This Deal Helped Turn Google Into an Ad Powerhouse. Is That a Problem? - The New York Times

* Google Ads

* DoubleClick

* Yield. How Google Bought, Built, and Bullied Its Way to Advertising Dominance., by Ari Paparo (Amazon)

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