In this episode, we sat down with Ari and Paul to taste chocolate and talk about their journey: from squinting at chocolate bars in a grocery store, to landing 500 retail stores on the West Coast, to expanding into back-end manufacturing (and the ramifications of the new chocolate chip machine).

Paul and Ari shared insights into the direct trade chocolate world, how they are challenged to grow beyond anything that they once imagined, and how decisions become simpler (but not easy) when you lead with mission first.