Known among her friends as the person to call for design tips, Ariel Kaye realized that she had an opportunity to use her passion for interior design to start a home goods company.

But instead of creating just another brand that sells bed sheets, towels, and other products for the home, Ariel wanted to create a company that prioritizes its relationship with customers — in a way she wasn’t seeing in the industry.

She started Parachute to do just that.

After years in advertising, Ariel used the knowledge she’d acquired in the ad world about cultivating relationships with consumers to be a foundational part of her new company.

Now, as Parachute expands product offerings beyond sheets and pillowcases, Ariel wants to continue revolutionizing the way we see our home goods.

Tune in to this episode to hear how she changed career paths to fulfill her dream of challenging the home goods industry from the inside.