From a clean, bright store in East L.A., Ariel Stark-Benz is reinventing the way the world looks at weed. The mastermind behind Mister Green Life Store, which Ariel dubs “a friendly shop for high-minded people”, Mister Green has found a global audience, providing them with everything they need for the perfect high. Since opening its doors in 2017—the day before 4/20, no less—this mecca for weed lovers has sidestepped clunky legislation and worn-out symbols of cannabis culture, with its fun, minimalist apparel.