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Aristocrat is a global leader in gaming content and technology and a top-tier publisher of free-to-play mobile games. Operating in the Americas, Europe, Middle East and Africa, and Asia Pacific, the brand delivers end-to-end solutions for customers in more than 300 jurisdictions across the globe.

A finalist for the 2023 Loyalty360 Awards at this year’s Loyalty Expo in Orlando, FL, in the B2B Customer Loyalty category, Aristocrat received the silver award.

Mark Johnson, CEO of Loyalty360, spoke with Vanessa Lisnard, the Program Manager of Commercial Strategy at Aristocrat Technologies, Inc., about the brand’s award-winning presentation, bringing a B2B loyalty program to the gaming industry, and the next exciting step for Aristocrat.