Some people regard propagandist Edward Bernays as the father of Public Relations. I think they are wrong. Aristotle, a philosopher from 300 BC, is the true father of PR. His 'Theory of Communication' has stood the test of time and is still used by PR practitioners today. I explain the theory.

Some people regard propagandist Edward Bernays as the father of Public Relations. I think they are wrong. Aristotle, a philosopher from 300 BC, is the true father of PR. His 'Theory of Communication' has stood the test of time and is still used by PR practitioners today. I explain the theory.

Aristotle is the father of PR

Bite Size Comms is a weekly podcast that will give you a perspective on an aspect of public relations and communications practice. Bite size as they are short opinion pieces on topical issues. The episodes are sometimes contentious, sometimes funny, and they all aim to provoke thought. Thanks for listening.

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Bite Size Comms is a weekly podcast that will give you a perspective on an aspect of public relations and communications practice. Bite size as they are short opinion pieces on topical issues. The episodes are sometimes contentious, sometimes funny, and they all aim to provoke thought. Thanks for listening.

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Aristotle is the father of PR

Aristotle is the father of PR