DishyMix

Arjun Dev Arora on Retargeting Banner Ads


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One of the most effective online advertising strategies that is increasing my conversions now is Retargeting.This is when you cookie a visitor to your landing page and then serve them ads when they are surfing other sites to remind them about your product or service.Doubleclick came up with this as early at 1998 and called it Boomerang, so the concept is old, and finally gaining massive traction.ReTargeter is a company founded by Arjun Dev Arora, an ex-Yahoo! guy who knows his way around scaling big banner campaigns.Find out all about:retargeting best practiceswhere Retargeter fits in the ecosystemcreative ideas and retargeting innovationtargeting retargeted ads (demo, psycho, etc)engagement strategies within retargeted campaignsthe ad approval processhow pixel tracking works on sites and in emailscampaign cannibalizationinventory costs and pricing models for retargetingGET A FREE MONTH WITH RETARGETERPost your desire on the DishyMix Facebook page and win!
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DishyMixBy Susan Bratton