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 Growing up in a small town in Botswana during the 1980s, Arjun Parameswaran saw poverty not as a distant issue, but as a daily reality for the people around him. That experience left a lasting mark and cultivated a lifelong commitment to financial inclusion. With more than 95% of Africans lacking access to basic financial services, he set out to build a company that could challenge the status quo. His venture, Alpha Direct, reimagines what insurance can look like in Africa, simple, accessible, affordable and powered by the latest in cloud computing, AI, and big data. Alpha Direct’s mission is to serve the massive and underserved market of uninsured Africans, leveraging technology to deliver tailored insurance solutions that meet people where they are. 

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MEJ Podcast was ranked by FeedSpot as one of the Top 25 South Africa Entrepreneur Podcasts on the web.
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