On this week’s episode of P Is For Profit, we speak about how your small or medium business can compete with large businesses with seemingly unlimited marketing budgets. We’re joined by special guest Arjun Rai, a marketing expert who’s using data science and artificial intelligence to help business owners grow their digital marketing presence. He is the Founder and CEO of Woofy, a platform developed to create a seamless, smarter, and innovative social media marketing experience while maximizing efficiencies.

“We wanted to support the underdogs to be able to have an unfair advantage when it came to social media marketing. We're using a lot of data science, making it truly beautiful on the front end, so that your 10-year-old influencer that's really struggling to launch campaigns, or even your new marketer to the scene, all of them could be able to use AI-driven decision making skills 24/7. It's like having an agency working for you, writing content for you, and suggesting content based on what's working and not working. It's truly your best friend,” says Arjun.

We chat about data science and artificial intelligence, as well as:

• How Woofy uses data science to curate social media content, saving time for small business owners

• Research showing that the use of emojis in social media marketing actually increases uplift and purchase intent

• How to make your offline approach work swimmingly with your digital marketing

• The most common mistakes made in digital marketing

• And more