A native Arkansan, Dr. Charles Looney spent much of his career working in the cattle reproduction industry outside the state. He recently took advantage of an opportunity to return to Arkansas to fill an animal science position at the University of Arkansas Division of Agriculture’s Southwest Research and Extension Center. Artificial Insemination, or A.I., has revolutionized cattle breeding, but in this edition of Arkansas Agcast, Dr. Looney says the technology is being under-utilized. He says he intends to meet with Arkansas cattlemen through a series of workshops and educate them on how to use A.I., which he believes will help them raise higher quality cattle and become more profitable.