Jennifer Mulchandani, CEO and Founder, and Heather Myklegard, Director of Marketing & Communications from the marketing company Arlington Strategy discuss the many critical services they provide non-profit organizations including marketing, branding, social media and communications strategies. Also get insight and advice about marketing and communications for arts organizations as they start to reopen and relaunch after the shutdown. Most importantly, find out why you must "say what you are going to do and do what you say."