In This Episode of Advertising Is Dead, Varun speaks to Arman Sood from Sleepy Owl Coffee. They discuss everything from marketing Coffee to a generation that has seen their parents majorly have Tea, to the interesting name that 'Sleepy Owl' is. Arman gives us insights into how Merch has been a significant contributor to their revenue and their educative initiatives to types of brews and preparation processes etc have been a hit among their TG.

Talk to Varun Duggirala on Twitter and Instagram: @varunduggi

You can follow Arman on Instagram: https://www.instagram.com/soodarmanster/

Follow Sleepy Owl Coffee on Instagram: https://www.instagram.com/sleepyowlcoffee/
You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/androidOR iOS: https://ivm.today/ios 

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