In 2020, Army Special Forces veteran and entrepreneur Ruben Ayala realized that a lot of top military-themed retail brands had become politically polarizing. So, he—along with three fellow vets—decided to create Triple Nikel Clothing, a military and hip-hop-inspired line that embraces community and diversity. Four years later, the company is thriving. Ruben joins hosts LTG (Ret.) Leslie C. Smith and SMA (Ret.) Dan Dailey to discuss how his mother was his original entrepreneurial inspiration, how the all-black WWII Airborne 555th Parachute Infantry Battalion became the company’s shining light, and how four vets who knew absolutely nothing about creating clothing have thrived.

Guest: Ruben Ayala, CEO, Triple Nickel

Has a member of the Army changed your life? Now is your chance to thank them publicly with a shoutout via our Hooah Hotline and have it possibly appear on an upcoming episode of AUSA’s Army Matters podcast!

AUSA’s Army Matters podcast can also be heard on Wreaths Across America Radio on Monday at 8 pm Eastern  You can find Wreaths Across America Radio on the iHeart Radio app, the Audacy app, and the TuneIn app. Search the word Wreath. 

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