Lorena is the CEO and Co-founder of KIXXFIT a fitness app revolutinising the fitness industry. She has a proven history in helping companies develop and execute technology-based strategies to disrupt traditional practices via her years as a management consultant at a top tier firm. Lorena also has extensive experience in the finance and operations of online ventures via Sound Alliance (now Junkee Media) and leading a tourism operator in Western Australia, so brings a unique experience in technology, strategy and operations to oversee KIXXFIT's growth.