Susannah Davda developed her love of shoes from a very young age thanks to her father who used to make them as a hobby. After leaving school she studied for a degree in Footwear Design, and has spent more than two decades working with footwear brands and retailers. Susannah used her unique expertise to launch her business The Shoe Consultant in 2015. Since then, she has focused on helping shoe brands to delight their customers, and inspiring women to make more positive decisions about the shoes they buy. She regularly speaks about shoes at events, and writes shoe stories for online and print publications.