It’s the hottest new functional beverage that is truly refreshing. In this episode of ShelfSense: Stories Behind Our Stuff, Cynthia Barstow sits down with Erik Ramstad, farmer and founder of Farmwell Drinks, along with Gen Z voice Jacob Wilson, to explore a powerful (and little-known) berry: aronia. Grown on his family’s regenerative organic farm, aronia berries are gaining attention for their remarkable nutritional profile—delivering up to 3x the antioxidant levels of blueberries. We answer questions like what antioxidants actually do in the body, why regenerative organic agriculture matters, and how these deeply pigmented berries are being transformed into a uniquely refreshing, low-sugar option for today’s wellness-conscious consumer. 

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