Introducing Charral Izhiman, senior marketing leader and author of The Marketing Movement, a powerful voice on how marketing is evolving into a people-powered leadership discipline!

Charral’s new book, published by Quartz Press, challenges the outdated view of marketing as a tactical function and reframes it as a strategic driver of business growth, introducing an exciting framework called SHAPE: Strategy, Heart, Activation, Purpose and Execution. Charral also touched on the Movement Readiness Index (MRI), a practical diagnostic for leaders.

Want to know more? You know what to do! The exclusive interview is out now on Spotify and YouTube.