Did you know 90% of the world’s data was created in just the last two years? That’s one of the trends Michele talks about in this podcast. Hear her advice for making sense of all the data that’s available about channels, campaigns and engagement. Now’s the time to get personal with customers, says Michele Fitzpatrick, but instead of making it easier, data overload makes personalization overwhelming.

With Guest Michele Fitzpatrick:

Retail and Consumer Industry Strategy Consultant at Acxiom; passionate about CX Strategy, Journey Mapping and Customer Engagement.

Listen to this episode to learn:

How brand messaging has shifted during and beyond COVID.

Short refresher on the types of data available for businesses.

Why you have to double down on contextual relevance.

Learn more at https://trueinfluence.com/

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